I hate self promotion.
My version of self promotion is, “Hey, um…so…I did this thing…It’s kinda cool—I mean, I think it’s kinda cool, y’know, but you might not…but if you wanted…maybe…you could sorta…take a look at it some time? If you want? I mean, no pressure. I’ll just…leave it here…in case you want to see it…”
Unfortunately, I’ve been informed that my version of self promotion is not effective. And that if I intend to ever publish anything novel-y, I need to get on top of this whole platform-building thing.
I struggle with social media. I hardcore judge certain types of posts—the whiney ones, the cryptic ones, the grammatically challenged ones. At the same time, I know my natural tendency is to use social media for venting frustration or posting photos I later can’t remember the purpose of.
So, in order to avoid being That Person, I’ve made myself five rules.
1. No fishing allowed.
If you can’t tell what I’m talking about by reading my post, I’m doing it wrong. If I’m hoping for a slew of “But you’re beautiful!” or “Oh no! What’s wrong?!” comments, I’m doing it wrong. Posting is about giving, not getting. Giving entertainment. Giving insight. Giving information. It’s not bait to catch personal affirmation or snag extra attention.
2. No complaining…unless it’s funny.
Hard truth: nobody cares about your lack of sleep, grouchy boss, or bruised knee. But if you phrase your complaint in words that make them laugh, they’re okay with you whining a little.
3. Beware the “share” button.
When you like stuff, your name shows up in a list of people who like that stuff. No big deal. When you share it, it shows up on your feed forever. I remind myself to think before I click. If it’s an opinion, I want to be willing to stand behind it, to explain why I feel it’s both valid and worth sharing with the world. If it’s humour, I want to be okay with my diverse group of friends and family knowing that I think it’s funny–meaning I have to consider whether it’s offensive, hurtful, or unnecessarily crass.
4. Please don’t feed the animals.
You can watch them fight to the death in the comment boxes, but don’t get involved. You will say angry things you regret. You will look like an idiot. You will offend someone. This isn’t to say I never stand up for what I believe, but I choose my battles, and I don’t jump into petty arguments.
5. If you wouldn’t do it in person…
Social interactions work because we follow some basic rules of courtesy. Social media interactions should be the same. If I wouldn’t do it in person, I don’t do it online. Would I smack you upside the head? No? Then I shouldn’t send that crushing comment. If it’s still social, it still demands respect.
Am I saying I do everything right? Absolutely not.
Am I saying you should follow all my rules? Absolutely not.
Am I suggesting you think about making up your own rules? …maybe, yeah.
See, here’s the thing about social media: yes, it’s my profile. It’s my page. It’s my blog. But that doesn’t mean I can do whatever I want, however I want, whenever I want.
It’s called social media, not personal media, and that means I take a moment to think before I hit that button.